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Ways to work with us
We can build and run your marketing, develop your internal team and stay as strategic lead, or hand over a function your people are ready to run.
Three ways to work together
Each model brings together the senior leadership, specialist delivery and systems your business needs. The difference is who operates the function over time.
Build & Run
We establish the strategy, channels, content, AI workflows and reporting, then stay responsible for running and improving the agreed marketing activity.
Best fitYou want an experienced partner to take ownership of marketing.
Who owns the workMark1Lab leads and operates the scoped work. Your team contributes expertise, approvals and sales follow-through.
How it is scopedAn initial build scope followed by a monthly operating agreement.
Build, Hire & Lead
We build the function, help you define and fill the right roles, train the team and remain responsible for strategy, priorities and performance reviews.
Best fitYou want internal capability with experienced leadership around it.
Who owns the workYour team owns daily delivery. Mark1Lab leads strategy, planning and performance reviews, with specialist support agreed in the scope.
How it is scopedA build and transition scope, then an ongoing leadership retainer.
Build & Hand Over
We establish the function, document the work and train your internal owner to run it, with an agreed transition period.
Best fitYou want a defined project and a team ready to take over.
Who owns the workMark1Lab is responsible for the build and training. Your team takes over against agreed readiness and handover criteria.
How it is scopedA defined project with milestones and transition support.
For the team you already have
Keep building on the capability you have. We add the AI, content, data and operating foundations your team needs to do more effective work.
Company knowledge, editorial workflows, search and AI visibility, publishing and distribution.
Connected tracking, CRM definitions, campaign data and reporting that supports decisions.
Useful workflows, tool integrations, review points, documentation and training.
The commercial side
Every engagement reflects what needs building, what your team already covers and how much you want us to operate. You receive the scope and fees before work starts.
Your growth priorities, channels and markets, existing systems, specialist capacity and the work we will own.
A defined build or improvement project, an ongoing operating agreement, or a strategic leadership retainer. The model follows the responsibility we take on.
Deliverables, named responsibilities, delivery capacity, milestones, review points and the process for adding work.
Media spend, software, employee salaries and any separately scoped recruitment or external specialist costs.
How we start
Talk
We discuss your goals, what is already in place and the support you need. You do not need to choose a model before speaking to us.
Assess and agree
Where a deeper investigation is useful, we can scope a separate assessment with a usable plan as its output. We then agree the work, milestones and fees.
Build and review
We put the priorities into operation, review delivery and results, and agree any changes as your team and business develop.
Common questions
No. Tell us what you need marketing to achieve and what your team already covers. We will work through the appropriate scope and operating model with you.
No. We scope a separate assessment when the problem needs deeper investigation. Its deliverables and fees are agreed before it starts, and you keep the resulting plan.
Yes. Build & Run includes ongoing operation of the agreed activity. The channels, specialist capacity, responsibilities and review points are defined in your scope.
Role design, hiring briefs, candidate assessment support, onboarding and training can be included. Recruitment delivery, recruiter fees and employment costs are agreed separately.
Your company controls the accounts, commissioned assets, knowledge and documented workflows built for the engagement. Third-party software remains subject to its own licence terms, which are identified in the scope.
Yes. We can agree a move between operation, strategic leadership and handover. Any changes to responsibilities, capacity and fees are agreed before they take effect.
Tell us where you are, what is holding growth back and what your team already covers. A person reads your message and replies inside one working day.
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