Start with the diagnostic 09MARK1 / FIELD NOTES
Thinking for the point before the hire.
No trend reports. No content calendar. Just clear answers to the decisions founders face when marketing stops being a side task.
18 June 2026 · 6 min read
↗02The four ways to solve marketing before you hire a head
The four real options when marketing has become too important to stay founder-led, but the function is not ready for a permanent head.
12 June 2026 · 5 min read
↗03When to hire a head of marketing. And when it is too early.
The signals that a company is ready for its first senior marketing hire, the signals it is too early, and what to build first.
6 June 2026 · 6 min read
↗04Fractional CMO, agency or building the function?
A practical comparison of three models founders use when marketing can no longer stay on the side of someone else's job.
29 May 2026 · 7 min read
↗How to build a marketing function from scratch
The order of work that turns scattered marketing activity into a function a company can run and a senior hire can inherit.