Talk to usTalk to us
Marketing leadership and AI expertise
We bring senior marketing leadership, specialist execution and practical AI expertise together to build and run your marketing. From positioning and customer acquisition to content, data and the team behind it.
We can run it for you, build your team and stay as strategic lead, or hand it over when your people are ready.
Twenty-plus marketing functions built from zero, across two decades. Most recently: qualified pipeline from $1.8m to $11.4m in fourteen months, organic from 9% to 41% of pipeline, and win rate on brand-sourced deals from 18% to 34%.
The whole job
You need clear direction, work getting done and a reliable view of what it achieves. We bring those responsibilities together.
Decide who to target, why buyers should choose you, where to invest and what the team needs to deliver next.
DirectionBuild and run the campaigns, content, customer journeys and systems required to put the plan into operation.
ExecutionConnect your knowledge, tools and reporting. Build useful AI workflows into the work and give the team the skills to use them.
CapabilityA senior operator stays responsible for the agreed function, with the right specialists involved and a clear plan for who runs it as you grow.
OwnershipSelected work
Names are under NDA. The dashboards these came off are not, and we will screen-share them on the first call.
B2B SaaS. No marketing function.
There was no acquisition function when we arrived. Across a longer 18-month window, organic went from 9% to 41% of total pipeline and overtook paid. Cost per sales-accepted lead fell 63%.
Read the buildB2B SaaS. Positioning rebuild.
Sales picked up the new language and stopped competing on price. Average deal size on branded inbound went from $42k to $78k over 15 months, and discounting more than halved.
Read the buildGlobal marketplace. Category build.
Twenty-four months, over which the business turned over $250m on the marketplace.
Read the buildTwo decades of work. Some of it directly, some of it agency-side, and we will tell you which is which on the call rather than let a logo do the arguing.
Who this is for
Founder-led B2B businesses with revenue coming in, a clear ambition to grow and marketing that needs stronger leadership, delivery or systems.
Build and operate
You are coordinating freelancers, chasing campaigns or trying to decide who to hire. You need someone to take responsibility for the whole job.
↗Strengthen the team
Your team needs clearer priorities, better content and data systems, or practical ways to use AI in the work they do every week.
↗Build the next stage
You need the positioning, channels, reporting and operating structure to support the next stage, with the right people ready to run it.
↗Built around what you need. The scope reflects your priorities, your existing team and how much you want us to operate.
What we do
The strategy, the work and the systems behind it. Your engagement brings together the capabilities your business needs.
Positioning, customer priorities, budget and the plan. We lead the work, align marketing with sales and review performance with you.
↗The relevant channels, campaigns, creative, landing pages and follow-up. We put activity into market, assess lead quality and improve what is working.
↗A content engine built around your expertise, with the SEO, AI visibility, publishing and distribution needed to help buyers find and trust your business.
↓Website tracking, CRM, lifecycle automation, attribution and reporting. A usable view of performance, with clear definitions and honest treatment of gaps in the data.
↓Company knowledge organised, tools connected and recurring workflows built. Clear review processes, documented ownership and a team equipped to use them.
↓Role design, hiring support, training and ways of working. We can operate the function, lead your internal team or prepare a complete handover.
↗Marketing expertise, made operational
We decide where AI can improve the work, then build the knowledge, workflows and connections that make it useful inside your business.
One example: your content and organic growth engine
Your buyers’ questions, your team’s knowledge and your commercial priorities shape what gets produced. AI supports the process. Experienced people own the decisions and quality.
Discuss your marketing systemsProduct information, customer questions, interviews, positioning and approved claims.
Buyer research, search opportunities and content priorities connected to the sales process.
AI workflows for briefs, drafts, repurposing and updates, with expert review and a clear publishing process.
Technical SEO, distribution, conversion paths and reporting on search, sampled AI mentions, leads and pipeline.
Your accounts, connected tools and maintained company knowledge.
Named owners, access rules and approval points for each workflow.
Documentation, training and measures of quality, time and cost.
AI mentions and citations are monitored across agreed questions. Referral traffic and revenue are reported separately, with attribution gaps made clear.
Ways to work with us
Start with what your business needs now. We agree the scope and responsibility, then choose the right long-term model.
Build & Run
We establish the strategy, channels, content, AI workflows and reporting, then stay responsible for running and improving the agreed marketing activity.
Explore this modelBuild, Hire & Lead
We build the function, help you define and fill the right roles, train the team and remain responsible for strategy, priorities and performance reviews.
Explore this modelBuild & Hand Over
We establish the function, document the work and train your internal owner to run it, with an agreed transition period.
Explore this modelWe can add the AI, content, data and operating foundations that are missing, and equip your people to use them.
What you own
We build into company-controlled accounts and document how the work runs. Whether we stay or hand over, the knowledge and systems remain with you.
Who does the work
A senior lead stays accountable, with specialists involved where the work needs them.
One lead operator stays accountable for the engagement, with specialists coming in for the parts that need them. Ten people on the bench, averaging 15 years each.
The people involved, their responsibilities and the delivery capacity are agreed in your scope. Additional work is quoted before it starts.
Our capabilities cover content, SEO and AI visibility, data and attribution, lifecycle and CRM, paid media, brand design, web development and AI workflow implementation.
We build the technical layer ourselves. The lead behind Mark1Lab came to marketing from software engineering, with an MSc in Computer Science and twenty years of senior marketing experience. That combination informs the AI workflows, integrations, CRM, attribution and reporting we build.
Getting started
Tell us what growth needs to look like, what your team already covers and what is getting in the way.
First conversation
We discuss your goals, current marketing and the kind of support you need. Where the problem needs investigation, we can scope a separate assessment.
Agreed scope
You receive priorities, responsibilities, milestones and fees before work begins, including the people and systems involved.
Build and operate
We build in the agreed sequence, review progress and run the function or prepare your team to take responsibility.
Common questions
Founder-led B2B businesses with revenue coming in that need stronger marketing leadership, delivery or systems. We can build from the ground up, operate the function or strengthen an existing team.
Mark1Lab brings senior marketing leadership together with specialist delivery and the AI, content and data systems needed to put the plan into operation. The engagement can include both building and running the function. Compare the actual scope, people and accountability of each provider.
Organising company knowledge, selecting and connecting tools, building useful workflows, defining review and approval steps, and training the team. Content, research and reporting are common starting points.
Fees depend on scope, specialist capacity, technical complexity and how much we operate. We agree the work, milestones and fees before starting. Media spend, software and other external costs are identified separately.
Yes. We can strengthen the areas they need, including content, AI workflows, data and reporting, and stay as strategic lead or train the team to operate the systems themselves.
No. We can build and run it, build an internal team and stay as strategic lead, or complete a defined handover. The ownership and responsibility are agreed for the model you choose.
Field notes
Tell us where you are, what is holding growth back and what your team already covers. A person reads your message and replies inside one working day.
Talk about your marketing