Positioning
Buyer, category, proposition and proof
↗
Start with the diagnostic MARKETING FUNCTION01 / THE BREAKPOINT
There’s a point where marketing decides whether you make it.
We build the whole marketing function inside your company. Positioning, brand, demand, systems and data, built by senior operators, then handed over clean.
Built inside the team One connected function
Built inside teams behind
Brex Microsoft Sotheby’s Figma Ford
01THE MISSING JOB
The missing job is the build.
An agency needs a brief. A fractional leader often leaves you with one. A permanent head needs a function worth leading. Mark1Lab builds the thing itself.
Permanent head
Right when the motion already works. Expensive when the function is still a blank page.
RunAgency
Can execute a clear brief. Cannot replace the judgment that creates one.
ExecuteFractional CMO
Can set direction. The integration and daily build usually stay with you.
AdviseMark1Lab
Builds the function from inside your team, then stays or hands it over.
Build02THE OPERATING SYSTEM
One function.
Five connected systems.
Nothing is thrown over a wall. The people shaping the story also wire the machinery it runs on.
Brand
Narrative, messaging and creative direction
↗Demand
Channels, campaigns and a content system
↗Infrastructure
CRM, automation, attribution and reporting
↗Team
Operating rhythm, playbooks, hiring and hand-over
↗03HOW IT WORKS
We leave you with a function, not a dependency.
Find the break.
We get inside the company, the market and the numbers. Then we define what actually needs building.
Build the machine.
We work inside the team. The story, channels, systems and reporting are built together, in market.
Make it yours.
Keep us on to run it, or hire the permanent lead. We document the function and onboard them ourselves.
04WHEN WE FIT
Four moments.
The same missing function.
Zero to one
There is a product, a market and no marketing function yet.
Founder-led ceiling
Marketing worked by instinct until the company outgrew instinct.
New market entry
The parent company has a machine. The new market does not.
Post-failure rebuild
A senior hire or agency did not work, and the runway is shorter now.
05SELECTED EXPERIENCE
Built in rooms where the work had to work.
Early-stage companies through to global brands. Strategy, execution and the systems underneath both.
BREXMICROSOFTSOTHEBY’SFIGMAFORDDIAGEOUNILEVERSPOTIFYVODAFONEUBERAVIS BUDGET GROUP
Selected team experience. Confidential detail and results shared in conversation.
06THE BOUNDARY
We are the build.
Not the forever agency.
WHAT WE DO
Set the positioning. Build the demand system. Wire the CRM and data. Establish the cadence. Hire and hand over.
WHAT WE DO NOT DO
Become your content factory, media desk or outsourced social team. Those are jobs inside the function, not the function itself.
07
AI made execution cheap.
Architecture got more valuable.
A company that buys more tools without deciding what to build just produces more noise, faster.
08FIELD NOTES
Thinking for the point before the hire.
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START HERE
Tell us what is not working.
We will tell you whether the problem is the function, whether we are the right people to build it, and what the next move should be.
Start the diagnostic